Nobody wrote it down. Granola did.
Granola Briefs reads everything that happened between meetings — the recordings, the threads, the emails — and writes you a short brief before the next call starts. The problem it solves isn't missing information. It's that the information exists in five places and you have four minutes. This film had to make relief feel earned, not announced.
Self-initiated concept — Granola Briefs
• Concept & script • Visual asset creation •
• AI cinematography direction •
• Motion Design & Animation •
• Sound Design •
About the project
THE PRODUCT
Granola is an AI notetaker that sits quietly in your meetings and writes the notes for you. Briefs is the part that runs before the meeting: it reads the recordings, the Slack threads and the emails from the last few weeks and hands you one short document — what was decided, what's still open, what you owe someone. Everything you agreed with the client, in one place, before you walk in.
THE PROBLEM
Every AI notetaking product says the same three things: it records, it summarises, it saves you time. Briefs actually prepares you for the meeting. But you can't film a document being ready. So I focused on the person instead of the product. I wanted to show how someone actually feels before a call they're not ready for — and how they feel after. That change is the real thing the product does. A summary is just a summary. Walking in calm is something people recognise.
That's why the camera stays on his face longer than on the screen, and why the film ends on him breathing out instead of on the brief.
MY PART
Everything: the insight, the script, the shot list, the asset design, the AI direction, the animation, the sound design, the edit.
AI generated the actor, the light and the room from my prompts. Getting the look right took many iterations and a lot of reference gathering, so the generated frames matched what I had in my head. The UI was animated by hand in After Effects.
Design Decisions
The screen shows the three sources
— a recording, a Slack thread, an email. So the voice-over doesn't list them. It says the one thing the image can't: "Nobody wrote it down." The product answers in two words: "Granola did."
For the first eight seconds there's no music, just a low bass building tension. The music only enters when the brief appears — warm and hopeful — so the shift in sound does the same thing as the shift in how he feels.
I used sound instead of graphics to signal the meeting coming up. A notification tone reads faster than a banner on screen, and it doesn't ask the viewer to stop looking at his face.
The recording is dated Jul 14, the Slack thread Jul 28, the email Aug 3. Each one feeds one section of the final document, so nothing in that brief looks invented.
Where AI ended and the work began
AI: the actor, the light and the room
— a casting session and a location I couldn't have afforded. One approved reference frame became the source for every shot, which is the only way the same man appears throughout without drifting. It took twenty-eight generations to get there; the rejections all failed the same way — skin without pores, light coming from everywhere at once,
a screen glowing blue on a face. Voice-over and sound effects generated in ElevenLabs.
By hand: everything the product does. The interface, the asset cards, the brief writing itself line by line, the timing, the compositing, the grain and colour matching, the mix and sound design. Built in Photoshop and After Effects, edited and mixed in Premiere Pro.
Explore more motion projects ➔
Nobody wrote it down.
Granola did.
Granola Briefs reads everything that happened between meetings — the recordings, the threads, the emails — and writes you a short brief before the next call starts. The problem it solves isn't missing information. It's that the information exists in five places and you have four minutes. This film had to make relief feel earned, not announced.
Nobody wrote it down.
Granola did.
Granola Briefs reads everything that happened between meetings — the recordings, the threads, the emails — and writes you a short brief before the next call starts. The problem it solves isn't missing information. It's that the information exists in five places and you have four minutes. This film had to make relief feel earned, not announced.
Self-initiated concept — Granola Briefs
• Concept & script • Visual asset creation • AI cinematography direction •
• Motion Design & Animation • Sound Design •
Self-initiated concept — Granola Briefs
• Concept & script • Visual asset creation •
• AI cinematography direction •
• Motion Design & Animation •
• Sound Design •
About the Project
THE PRODUCT
Granola is an AI notetaker that sits quietly in your meetings and writes the notes for you. Briefs is the part that runs before the meeting: it reads the recordings, the Slack threads and the emails from the last few weeks and hands you one short document — what was decided, what's still open, what you owe someone. Everything you agreed with the client, in one place, before you walk in.
THE PROBLEM
Every AI notetaking product says the same three things: it records, it summarises, it saves you time. Briefs actually prepares you for the meeting. But you can't film a document being ready. So I focused on the person instead of the product. I wanted to show how someone actually feels before a call they're not ready for — and how they feel after. That change is the real thing the product does. A summary is just a summary. Walking in calm is something people recognise.
That's why the camera stays on his face longer than on the screen, and why the film ends on him breathing out instead of on the brief.
MY PART
Everything: the insight, the script, the shot list, the asset design, the AI direction, the animation, the sound design, the edit. AI generated the actor, the light and the room from my prompts. Getting the look right took many iterations and a lot of reference gathering, so the generated frames matched what I had in my head. The UI was animated by hand in After Effects.
Design Decisions
The screen shows the three sources — a recording, a Slack thread, an email. So the voice-over doesn't list them. It says the one thing the image can't: "Nobody wrote it down." The product answers in two words: "Granola did."
For the first eight seconds there's no music, just a low bass building tension. The music only enters when the brief appears — warm and hopeful — so the shift in sound does the same thing as the shift in how he feels.
I used sound instead of graphics to signal the meeting coming up. A notification tone reads faster than a banner on screen, and it doesn't ask the viewer to stop looking at his face.
The recording is dated Jul 14, the Slack thread Jul 28, the email Aug 3. Each one feeds one section of the final document, so nothing in that brief looks invented.
Where AI ended and the work began
AI: the actor, the light and the room — a casting session and a location I couldn't have afforded. One approved reference frame became the source for every shot, which is the only way the same man appears throughout without drifting. It took twenty-eight generations to get there; the rejections all failed the same way — skin without pores, light coming from everywhere at once, a screen glowing blue on a face. Voice-over and sound effects generated in ElevenLabs.
By hand: everything the product does. The interface, the asset cards, the brief writing itself line by line, the timing, the compositing, the grain and colour matching, the mix and sound design. Built in Photoshop and After Effects, edited and mixed in Premiere Pro.
Explore more motion projects ➔
Explore more motion projects ➔